According to Peter Drucker in the company there are only two important functions: Innovation and Marketing. The rest is cost. Today more than ever this phrase comes full force because in a highly competitive environment only through innovation to develop new products, services or experiences and their proper communication and marketing companies can succeed in the competitive arena.
It is for this reason that the Academic Area Marketing seeks to offer professionals of this discipline a diverse set of courses based on the consumer and their needs, provide participants with knowledge of the latest generation as well as the key skills for professional marketing. So be prepared to lead and transform their businesses and markets.